With the update of its website, new email layouts were needed to match the evolving Eaves look and feel. While seasonal updates added new display type, a clean centered layout with a focus on clean, modern typography predominated, and carried over also to social media.
Animated holiday email was created to feel luxe yet still graphically modern by focusing more on a typographic message. Behance's file size limitation prevented showing this graphic full size as above, but a reduced version is shown animating below.
Minimal and modern yet still festive, and keeping with Eaves' copper colored brand identity.
The html email was cut up into smaller chunks that kept the actual animation graphic to a smaller file size in the final html email layout.
The html email was cut up into smaller chunks that kept the actual animation graphic to a smaller file size in the final html email layout.
