Shopbop Chinese Year of the Dog Feature
Shopbop Chinese Year of the Dog Feature
A custom-illustrated and layout for the China-only version of the Shopbop website, celebrating the Chinese Year of the Dog in 2018. Based on the traditional Chinese paper cutout motifs for these annual celebrations, I hand-drew and animated a dog-themed motif for a homepage image, feature, emails and various site banners, utilizing Shopbop's own brand colors plus a traditional Chinese red, and keeping the style within Shopbop's own newly-established brand illustration style.
Animated email
Desktop feature story
Mobile Feature Story
Desktop, mobile and tablet globadl site banners for the multi-day event
Shopbop Chinese Year of the Dog Feature
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Published:

Shopbop Chinese Year of the Dog Feature

An animated feature story created for Shopbop's China only site, for the Chinese Year of the Dog, 2018
1
16
2
Published:

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