Igor Mann (pointing at me) is well known marketing expert in Russia, as well Philip Kotler in the United States. Igor’s works are great bestsellers, and publishing house he created became one of the greatest publishing houses in Russia in just a few years. I offered him to publish my book, he liked it, and year later it became available in stores.
Book received good reviews on professional websites and was sold in about a year.
3 000 pcs.
16 topics (chapters).
I created this project almost alone: from idea and text to layout and print preparations. Publisher’s editor helped me with some text polishing, and later talented illustrator created book’s cover using my sketches. So, many thanks to Anna Vysochkina, my editor, and Aleksey Pushkov, illustrator who developed my cover illustration concept into a final product. Evgeny Sergeev created digital version (epub) which is expected to be available in Q2 2015.
The whole text is now available online (in Russian) at http://create.tm/