Client
Claudia Neudecker Perspektiven Coach
 
Project
Brand Design
 
Tasks
Conception
Definition of the Brand Identity
Logo development
Development of visual appearance
Stationery
Flyer
 
 
Brand
“It’s time to see things from a new perspective.” – Claudia Neudecker supports people at turning points in their lives. She considers herself a sparring partner who coaches people in their private and professional lives and helps to find possible perspectives and to develop new pathways. 
 
Project
Changing perspectives is the focus of her work and the basis of her visual identity. 
This begins with the symbol that comprises the logo, which when turned, stands for the firms initials: C, N, or P. The logo can be read from two sides and invites the reader to rotate the publication in their hand and discover a change in perspective anew each time.
Change of perspective.
Published:

Change of perspective.

Changing perspectives is the focus of her work and the basis of her visual identity. This begins with the symbol that comprises the logo, which Read More

Published: