Client
MOLOTOW Distribution / Feuerstein GmbH
Mission
Brand Identity & Packaging Design
Tasks
Brand sharpening
Definition oft he brand identity
Orientation system for products and product lines
General design priciples for packaging and puclications
Brand
With its high-quality product and innovative developments over the last twenty years, MOLOTOW has becoming the leading international paint manufacturer for the graffiti scene. In addition to a wide range of aerosol spray cans and accessories, the range of products has expanded to include pens, markers, and the sustainable group of replacement cartridges and empty markers. Alongside its further technical innovation and its ongoing support of graffiti as an art form, the company also strives to develop a classical fine art brand.
Project
The quickly growing assortment has led to a greater complexity in their public image. In an intensive collaboration with the company, we sharped the brand through defining core values and simplifying the product lines and names. The new packaging design was built from this basis, which convinces primarily with its clarity and consistency. This contemporary design principle of spray cans and markers was finally extended to classical publications like advertisements or magazines.
