Buy one more gift is the Australian Red Cross Christmas campaign to encourage people to give "one more gift" during the flurry of Christmas buying. The campaign is designed to inspire people to get online and donate with a click of the gift icon. The fundraising campaign is aiming to raise $2 million, with $1.25 million raised so far two weeks out from Christmas.

 

These posters are used in the Red Cross retail stores across the country. While the digital footprint covers, eDMs, social media channels, websites, and print advertising. Funds raised for the Buy one more gift promotion will be used to provide clean water, daily phone calls to the isolated, support for the homeless, and help during natural disasters.