SAINT CHOCO - CLASSIC, CHRISTMAS, EASTER SERIES
Saint Choco is a project which is devoted to making children smile and to remind us that we are human beings regardless of religion, language or race. Saint Choco's approach to chocolate in all of its collections is like parents' approach to their children. All the details from choosing ingredients to packaging, designing of the packages, aim of selling, creating the contents of the collections and to visual richness are prepared by thinking. The design of the brand is described so as to tell the starting point of the project namely church.
Furthermore, Saint Choco is not only a corporate identity or social responsibility project. It aims forming a good quality brand with all the details thought from packages to the uniforms worn. In social responsibility projects the aim is usually raising money, but this project's aim is to introduce customers to good quality. With this project we wanted to draw attention to problems of today's world. This is a project which is presented with a different point of view, considering traditional symbols with contemporary design percept.
Furthermore, Saint Choco is not only a corporate identity or social responsibility project. It aims forming a good quality brand with all the details thought from packages to the uniforms worn. In social responsibility projects the aim is usually raising money, but this project's aim is to introduce customers to good quality. With this project we wanted to draw attention to problems of today's world. This is a project which is presented with a different point of view, considering traditional symbols with contemporary design percept.
