TOSTITOS SEASONAL CHIP BAG - FOURTH OF JULY
Packaging Design
Here are some exploratory designs I did for a Tostitos-Fourth of July holiday promotional chip bag. The creative brief was pretty wide open for the first round. The only condition was that a small amount of the actual chips had to be visible in some way. So I focused on an Americana concept featuring the constitution and the stars and strips, a vintage fireworks concept and a youthful distressed graffiti concept. It was a total blast to work on! (promotional pun intended)
Thanks for your time and interest in my work. Cheers!