The most fun store of The Shops at The Grand, JouJou provides a curious and whimsical escape from the humdrum adult world. Its a realm where imagination takes flightin the playful form of fire-breathing dragons, elusive fairies, robot warriors and peculiar monsters.
STRUCK wasn't just delighted to rebrand The Grand America Hotels toy store, we embraced the challenge of bringing the environment to life. This haven for child-like curiosity includes a stunning new interior, a full brand identity, promotions, merchandise and packagingalong with original toys and books. The finished location is a magical and interactive experience for all ages.
