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Sharpie: Creative Brief & Mini Advertising Campaign
Stephanie Hertl
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Sharpie: Creative Brief & Mini Advertising Campaign
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Published:
December 7th 2015
Stephanie Hertl
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Stephanie Hertl
Bel Air, MD, USA
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Sharpie: Creative Brief & Mini Advertising Campaign
Sharpie shifted from creativity to practicality with the Sharpie Pen. My creative brief proposes advertising the Sharpie Pen to young, single fem
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4
1.2k
0
Published:
December 7th 2015
Tools
MRI+
Kantar Media Research
Mediamark Reporter
CMR Data
Creative Fields
Advertising
Branding
Copywriting
sharpie
Stephanie Hertl
campaign plan
creative brief
Advertising plan
Market Situation
customer journey
MRI+
objective
Key message
Message Delivery
brand essence
radio spot
Video Script
storyboard
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