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Under Armour Campaign Plan
Stephanie Hertl
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Under Armour Campaign Plan
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Published:
December 7th 2015
Stephanie Hertl
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Stephanie Hertl
Bel Air, MD, USA
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Under Armour Campaign Plan
This campaign plan introduces the use of budgeting program Media Flight Plan; however, advertising expenditures were largely factored by market s
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2
463
0
Published:
December 7th 2015
Tools
Media Flight Plan
Kantar Media Research
Mediamark Reporter
CMR Data
MRI+
Creative Fields
Advertising
Branding
Writing
Under Armour
campaign plan
Stephanie Hertl
executive summary
target audience
Campaign Scope
Reach and Frequency
Product Analysis
Industry Analysis
consumer analysis
Nike
index
Percent Down
MRI+
Competitor Analysis
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