Final major project for my Foundation Diploma in Art and Design Studies at Cardiff and Vale College, South Wales. For my final major project, I had to write my own brief, and deliver an outcome. After a visit to New Zealand in 2013 I was captivated by the way in which their marketing strategies appeared to follow and inspire newly arriving visitors to explore and venture their lands. I decided to investigate points of entry and transport hubs in Wales as possible tourism gateways for an inspirational advertising campaign.
Through the design process, I looked at juxtaposing 'gates' with key snapshots of Wales to sell the possibilities exploration might offer and reveal to the consumer. From this project, I produced a number 2D designs, a 3D tangible design outcome and an installation which could be used conjunctively with a iconic image and toured around various transport hubs outside of the welsh borders and beyond.
This work received a distinction, first prize at the Cowbridge Art Society Show, shortlisted by the WJEC and was exhibited at the Wales Milennium Centre.
Tourism Poster Designs by Craig Ollerton.
Cardiff and Vale College, 2013.
Cardiff and Vale College, 2013.
Tourism Poster Designs by Craig Ollerton.
Cardiff and Vale College, 2013.
Cardiff and Vale College, 2013.
Tourism Poster Designs by Craig Ollerton.
Cardiff and Vale College, 2013.
Cardiff and Vale College, 2013.
Tourism Poster Designs by Craig Ollerton.
Cardiff and Vale College, 2013.
Cardiff and Vale College, 2013.
