Grow Sweden's profileLachlan Bullock's profile

Carlsberg Hof

Multiple Owners
•
Carlsberg Hof | Design by NINE 2015
Creative Director: Isabelle D. Lidström | Designer: Lachlan Bullock | Production Manager: Asmira Mahalbasic.
Carlsberg Carlsberg Hof organic organic beer ekologisk Ekologisk Öl beer design beer
In order to communicate Carlsberg’s huge shift in sustainable practices NINE was briefed to redesign Carlsberg’s iconic beer, Hof. 
Carlsberg Carlsberg Hof organic organic beer ekologisk Ekologisk Öl beer design beer
The challenge being to remain relevant to Carlsberg as an international brand, whilst competing against Sweden’s complex beer market. By doing this taste appeal must be heightened in order to reflect the quality of the product and visualize the translation to organic brewing.
Carlsberg Carlsberg Hof organic organic beer ekologisk Ekologisk Öl beer design beer
Carlsberg Carlsberg Hof organic organic beer ekologisk Ekologisk Öl beer design beer
Carlsberg Carlsberg Hof organic organic beer ekologisk Ekologisk Öl beer design beer
Carlsberg Carlsberg Hof organic organic beer ekologisk Ekologisk Öl beer design beer
A contemporary design that symbolizes the quintessence of Carlsberg and its Danish origins. By reintroducing pride into the brand, Hof has turned a new leaf of heritage.  Inspired by Thorvald Bindesbøll’s iconic design Carlsberg’s Hof identity now contains a new green color and hand-crafted elements that have previously not been part Hof’s history. The result being that Hof now feels more a part of Carlsberg than ever before! Whilst creating a design that epitomizes the organic nature of the product.
Carlsberg Carlsberg Hof organic organic beer ekologisk Ekologisk Öl beer design beer
Carlsberg Carlsberg Hof organic organic beer ekologisk Ekologisk Öl beer design beer
Carlsberg Carlsberg Hof organic organic beer ekologisk Ekologisk Öl beer design beer
Carlsberg Carlsberg Hof organic organic beer ekologisk Ekologisk Öl beer design beer
Carlsberg Carlsberg Hof organic organic beer ekologisk Ekologisk Öl beer design beer
Carlsberg Carlsberg Hof organic organic beer ekologisk Ekologisk Öl beer design beer
Launched in mid-2015 the Hof range is already catching eyes with its new green color by redefining how ‘organic’ products should be depicted.
Carlsberg Carlsberg Hof organic organic beer ekologisk Ekologisk Öl beer design beer
Carlsberg Hof
Published:
Grow Sweden's profileLachlan Bullock's profile
Multiple Owners

Owners

Grow Sweden's profile
Sweden
Lachlan Bullock's profile
Stockholm, Sweden

Carlsberg Hof

In order to communicate Carlsberg’s huge shift in sustainable practices NINE was briefed to redesign Carlsberg’s iconic beer, Hof. The challeng Read More

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives