Grönstedts Le National '17 | Design by NINE 2017
Creative Director: Isabelle D. Lidström | Client Director: Sebastian Tarkowski | Designer: Lachlan Bullock | Illustration: Mikael Eriksson | Production Manager: Asmira Mahalbasic.
Every June, when the magical midsummer nights take hold of Sweden, Grönstedts release only 1,500 numbered bottles of their annual limited edition cognac. Le National is a rare bespoke experience that is never repeated, and the challenge is to continually capture the essence of product as it evolves each year, through packaging design down to the product itself.
The design solution to this challenge is through an innovative sensorial unboxing experience built up upon anticipation and wonder. Using the artistry of surrealism and poetry, the complex values of the cognac are lifted through the illustrated epicurean in her grandeur and grace, where the feeling of flavour becomes an emotion.
A locally minted brass coin contrasts the raw carton and hints at the shimmer of the night and the glamour of the stars hidden inside. It’s a tribute to the art of seduction and the moments that carve milestones in our lives.
Much like alcohol, love often takes us to a dream-like state, where the grandeur of beauty and ecstasy overwhelms us. Grönstedts Le National is a testament to a time where passion and devotion were always rewarded, connecting the romantic heart of France with the midsummer passion of Sweden.