Engineering firm TTW (Taylor, Thomson, Whitting), were recently rebranded by FRD.

 

The primary mark of the new brand is the lattice, representing the complex thinking of the engineering practice. The lattice is about exploring and discovering solutions through connections, as well as turning complex problems into successful structural solutions.

 

Based on the lines from the lattice, I worked on the design, illustrations, storyboards and motion to create a short, simple and succinct animation to tell their story. 

 

Smith and Western added the magic touch with their beautiful sound design, resulting in a sophisticated animation to launch the new brand.  

 

Design, Storyboard, Motion, Direction: Mike Tosetto

Sound Design: Smith & Western

Brand Strategy: Amy Ridley