This assignment has been finished over a term of 8 months and the results have been put into use over a term of 2 years from 2011 to 2013. All what is shown in this project does not reflect the company MelanO in any form or in any way after 2013. This project and all of the content is strictly used as personal portfolio and to showcase the assignment given at that time.
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MelanO is a Dutch brand of contemporary jewellery. MelanO offers a wide variety of interchangeable coloured elements in its jewellery. This interchangeability gives each piece its own unique character, and allows you to adapt it to fit your desired look.
In 2011 the jewellery company was rapidly growing. Therefore it needed to research and develop a new concept with a strategic marketing plan to put a new business appearance on the market and create awareness by the consumer. Additional the company wanted to communicate their unique selling point "interchangeable jewellery". The assignment was split in three categories.
1. Identity Rebrand : corporate identity, graphic design, visual content,
2. B2B Communication : company awarenesses, communicate content
3. Consumer Awareness : marketing strategy, communicate unique selling point
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. Concept Development : Timothy Gerdingh
. Identity Rebrand : Timothy Gerdingh
. Marketing Development : Timothy Gerdingh, Laura Westhovens
. Marketing Research : Wasabi Communications - Ferdaous Azghiri, Kelly Gielen, Jackie van Kimmenade, Jalila Laouaji, Joyce van den Oet laar, Nickee Poels, Elke Portheine, Diederik Vos, Laura Westhovens
