Being Good Never Tasted So Good.
I designed two ad campaigns for the NBTY and Skinnygirl partnership, which introduced their new healthy shakes product line to the world. The campaigns also featured a consumer sweepstakes offer for brunch in Paris or New York City with three of your best friends. The brand promise was indulgence in decadence without the guilt, and the first two flavors were Devilish Dark Chocolate and Sweet Summer Strawberry. We were excited for people to get their hands on these low-calorie, yet sinfully satisfying shakes.
Devilishly Divine. Sinfully Satisfying.
The first campaign was broken into two sets. One featured the iconic Skinnygirl graphic as the hero; the other more prominently highlighted the brunch sweepstakes offer.
Bring Your Skinny.
The second campaign featured a product hero shot in the foreground, and a soft focus, black and white photo of a lifestyle activity in the background.
Advertising Campaign | Print Design
Shown are four sample ads from the first campaign, and two sample ads from the second campaign.