Skinnygirl
Advertising Campaign | Print Design
Being Good Never Tasted So Good.
I designed two ad campaigns for the NBTY and Skinnygirl partnership, which introduced their new healthy shakes product line to the world. The campaigns also featured a consumer sweepstakes offer for brunch in Paris or New York City with three of your best friends.
The brand promise was indulgence in decadence without the guilt, and the first two flavors were Devilish Dark Chocolate and Sweet Summer Strawberry. We were excited for people to get their hands on these low-calorie, yet sinfully satisfying shakes.
Shown are four sample ads from the first campaign, and two sample ads from the second campaign.
Campaign 1: Devilishly Divine. Sinfully Satisfying.
The first campaign was broken into two sets — Set A (shown above) featured the iconic Skinnygirl graphic as the main hero image. Set B (shown below) placed more emphasis on the brunch sweepstakes offer, by more prominently displaying the iconic buildings in the destination cities.
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Campaign 2: Bring Your Skinny.
The second campaign shifted the attention and featured a product hero shot in the foreground, and a soft focus, black and white photo of a lifestyle activity in the background. Below are two sample ads.
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