The Nature's Bounty Co. (NBTY)
Corporate Identity | Employee Communications | Advertising
Be Your Healthy Best.
Nature's Bounty is the global leader of health and wellness, providing the highest-quality skincare, vitamin, sports, and active nutrition supplements. Their portfolio of products includes the flagship Nature’s Bounty brand, Holland & Barrett, Vitamin World, Puritan’s Pride, MET-Rx, Balance Bar, Solgar, and Ester-C, as well as Disney, CVS, Target, Costco, and Walmart private label brands.
Health-conscious people have trusted Nature’s Bounty products for decades. Their dedication to quality, consistency, and scientific research has resulted in vitamins and nutritional supplements of unrivaled excellence.
I was honored to be chosen to design their new hire recruitment package, which would serve as a primary touchpoint for new employees. The brochure needed to highlight the company’s values, operating principals, brands, employee benefits, and mission statement in a compelling and engaging way. My solution was a clean, modern layout with clear, accessible typography, and natural, uplifting photographs that communicated positivity and excellence.
After the recruitment package was deemed a success, I was then tasked with adapting the style and artwork to the company's handbook and job-fair recruitment brochure for potential new employees.
Shown are front and back covers and selected insert pages of the recruitment package.
Front cover.
Back cover.
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