The biggest national newspaper, mostly focused on politics and economy, switched to full colour edition.A TV ad and print campaign was developed to communicate that a colour edition doesn't bring triviality but more depth to the stories.
TVC
"The machines are warming up"
"Colour by numbers"
"oops, we overdid it!"
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The biggest national newspaper, mostly focused on politics and economy, switched to full colour edition.
A TV ad and print campaign was developed Read More