BMW Guggenheim Lab is a mobile laboratory that brings together local residents, artists and experts inthe areas of urbanism, design, architecture, science, technology, education,and sustainability to discuss possibilities and ideas about improving urban living as we know it. In six years, the Lab will travel to nine cities starting in New York, following in Berlin and continuing on to other big cities of the world. For the Berlin stop, we were asked to come up with a campaign, that would address not only Berliners, but the global audience that was taking part in the Lab online. The campaign was used to explain the Lab as the space where questions are asked (because only by asking questions new ideas can be brought to life) and invite people to the Lab.
posters and print ads
guerilla posters
