The Hunger Games: The Exhibition Merchandise is easily the biggest project I have ever worked on, both in size of client and amount of designs.
My role as designer for the merchandise ranged from creating souvenirs for the exhibition, concepting, custom artwork, custom packaging, shopping bags, creating merchandise groupings, and custom jewelry mockups. There was also coordinating with buyers, manufacturers, licensors, artists, and freelancers.
Many thanks goes to the buyers and vendors for coming together to make the store, and to the store staff for keeping the shop up and running for the length of the exhibition.
Basic souvenir collection lookbook for the exhibition
Continued souvenir collection with more custom product.
Packaging design lookbook including backer cards (Spot UV printing), plush hang tags, jewelry cards and shopping bags.
Licensed artwork applied to souvenir merchandise.
Custom artwork applied to merchandise.
District logos grouping. Themed districts on black, Capitol on clear and metal with mirror printing on glass.
Black on black lookbook with clear gel on apparel.
Peeta's Bakery merchandise grouping created after initial opening of store.
Jewelry and accessories.
Custom merchandise and souvenirs with packaging.
Market product adjust to tie into Hunger Games.
Diamond Mockingjay pins and collaboration with Alisa Michelle for jewelry.
Apparel lookbook.
Thanks for checking this out!
Update to come once MJ2 merchandise hits the store!
