Selling a "19th century" product to a 21st century customer.
The Fox Business School at Temple University holds an annual challenge, called the Temple Analytics Challenge. They give a set of three prompts, and I chose the Pennsylvania Ballet's prompt. The prompt asked for a marketing strategy that would help them connect with wider audiences, and bring their product into the 21st century. They also gave us a budget of 100,000 to think about. For this challenge we had to not only create an infographic, but we had to analyze the data given to us in order to answer the prompt. This infographic won 1st place out of 395 entries and 20 finalists.
