Rosalina Widjaja's profile

Imoet candle - logo & packaging design

Imoet Candle
Packaging and logo design
http://www.sitebytommy.com/project/Packaging_Design/Imoet_Candle
A complete package of logo and packaging design. The project is to design packaging for small candle, half the size of the usual size candle. The term "Imoet" in Indonesian means small.
The target market is children and the product will be distributed to the low end market in Indonesia.

Because the target market is children, I use cute illustrated character.
For the logo, I use a more curly font, to give the sense of playfulness for the product, to attract the children.
As for the color of the logo, I use yellow to represent light.

Imoet candle - logo & packaging design
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