Greige Menswear Company
Brand Development: Logo Design, Stationary System, Print Collateral and Website
The first clothing collection for this small menswear start-up was based on the migrant workers of the 1930's Dust Bowl Era. I worked with the founders of Greige to come up with a hand crafted, rugged brand image.
Labels were custom made for a hand-sewn, vintage look.
Marketing collateral was printed with a slightly washed-out sepia tone on natural and kraft paper for a worn, rugged look.
Business cards and hangtags were printed on jacron—the same material used for Levi's denim jean labels—and then washed to reinforce the vintage, laid back quality of the garments.
"Partnering with Rob to help launch our menswear collection was one of the best decisions we could have made in our early start-up days, we still keep in touch for other projects that come down the pipeline."
-Cory Gomberg, Founder and CCO of Greige Mfg. Co. and current CCO and Principal at Voodoo Mfg. Inc.
The branding and packaging design for GREIGE has been featured in Computer Arts Magazine along with other publications and blogs.