Digital Work - Creative Idea for Citibank Web Banner Ad
Citibank launched the fabulous program “Up to a lifetime fee waiver on stock purchases” for customer who opens a new stock account within the limited promotion period. As a bank with friendly and reliable image, I came up with a creative concept by using the iconic characters of Batman and Robin, the best and well-recognized companion ever to illustrate the bank as the trustworthy and professional investment / financial partner of customers, so as to attract new businesses, drive sales and build customer loyalty for the bank.
