Monica Ibarra's profile

Hard Rock All-Inclusive: Vinyl Record Invite

An invitation worth displaying for years to come. That's what we were tasked to create when our client at Hard Rock All-Inclusive asked for a vinyl record invitation. The process from beginning to end was one of the most meticulous I've managed. With the efforts of the creative and account teams, we found the most cost-effective solution for our client in terms of packaging and production. The final product was a screen-printed craft paper jacket and vinyl record. 
INITIAL DESIGN OPTION 1
INITIAL DESIGN OPTION 2
WIREFRAMES & PROCESS
Here you can see some of the solutions we offered prior to digging into design. 
THE FINAL PRODUCT
Fortunate enough to have the resources to print these in-house, another designer and I were able to print them ourselves.
Here you can see the matte finish ink on the shiny vinyl record.
Hard Rock All-Inclusive: Vinyl Record Invite
Published:

Hard Rock All-Inclusive: Vinyl Record Invite

My role: creative direction, art direction and design

Published: