V FESTIVAL
PG tips
PG Tips were official sponsors of V Festival 2015. This acted
as the launch of PG Tips’ new campaign ‘Keep It Tea’ which
targeted a younger audience with a strong presence at the
festival, with 137,000 cuppas served and 133,000 sample
packs handed out and live social media showing Monkey’s
escapades over the weekend. Biggest of all, Monkey featured
on the main stages of both Chelmsford and Staffordshire,
playing on the screens between the artists. He made sure the
Festival goers remembered to ‘keep it tea’, either by pointing
out those ridiculous moments we can all recognise from going
to festivals or by getting his comeuppance when doing it himself.
