PINT SWAP
Ben & Jerry's
An idea developed from a much larger social pitch for Ben & Jerry’s. We were originally
tasked with bringing to life the company’s mantra of Peace, Love & Ice Cream on social.
Thinking about what CSR project we could generate, whilst looking at a pint of Ben &
Jerry’s ice cream and reading the declining numbers of blood donations coming from
young people in this country, the maths were simple - a pint for a pint!