Project has won so far 2 major awards and the campaign's analytics presented impressive CTR numbers.
Digital Media Awards 2015 Gold "Best Tablet or Mobile Αdvertising"
As a head of the design and creative team that produced the Adidas Ultra Boost campaign, it was a challenge to find creative means to highlight the numerous innovative features of the Adidas Ultra Boost shoe in the best and most effective possible way.
Our goal was to present the various features of the shoes all in one mobile campaign that the user might spend on it only a few seconds of their time and attention. Our creative solution in response to this challenge was to engage the user, intrigue them and draw their attention in order to push them into an extensive interaction with the campaign. Through that they are able to discover the several features of the Adidas Ultra Boost shoe and acquire informed details about each one of them.
The campaign we produced was very successful as the analytics presented impressive CTR numbers. Through our innovating and creative thinking, the project has won so far two major awards, Gold award for “Best Tablet or Mobile Advertising” at the Digital Media Awards 2015 and Silver award for “Mobile Rich-Media Campaign” at the CYTA Mobile Excellence Awards.
Prestitial mobile add campaing. Engagement via the action button.
