Following Agros International's existing brand guideline while creating a new, distinct, look & feel for their biggest annual event was the goal of this project. Tierras de Vida (lands of life) is a banquet that is both a celebration and fundraiser. Attendees learn how Agros empowers families to work their way out of poverty, restoring hope and opportunity for generations to come. This year, we used one of our favorite photos from a recent trip to Central America as a branding element for the event. Pedro with his 4-year-old son Diego is pictured above.
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"Community Passports" were mini pamphlets designed to take each participant through the steps of becoming a land owner in Central America. The interior of this folded pamphlet spotlights a different success story of a family Agros works with. This passport became a valuable tool for donors in understanding how their support goes directly to their aid.
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Through these different designed vignettes that acted like "stations", participants were able to immerse themselves into the role of a farmer living in Central America and gain a deeper understanding of the process families go through with their partnership with Agros.
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Informational signs were created to aid viewers as well. Designed with event branding, these signs focused on photos of individuals and families to connect viewers with the people Agros is serving.
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Different versions of "table cards" were created to give donors an enriching experience. Emphasizing on one individual and a notable quote from them, table cards were used to inspire and create meaningful conversations around a table.
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