Spain and Portugal social media launching campaign
Finally, Netflix is now available in Spain and Portugal. To open the social media channels we set out to create a campaign that explain what is Netflix to an unfamiliar audience in both countries.
We approached the challenge placing the audience and the brand at same level using casual and friendly tone following this idea: if Netflix were a party, it would be a barbecue in the backyard with all the talents, the brand and the public eating at the same level (and a yummy smell in the air).
We went through 3 stages in both countries:
1. Opening the social media channels
2. Announcing the date:
Because the waiting is the hardest part
3. Netflix is now available!
B-movie posters made of Netflix original series
Copywriter: María José Clemente, Hannah Rivera
Art Direction: María José Clemente, Hannah Rivera
Creative supervisor: Bea Jerez
Thanks for watching!