He creates gigantic artwork on the walls of buildings around Orchard and Somerset. This concept is known as using the method of Guerrilla Marketing to shock and create curiosity in the masses. The target audience is the younger generation who are inclined towards doing something different and radical. This virtual character will also be a role model to the target audience because of his boldness and willingness to bring about healthy change in society by using his skills. This will inspire many to act, knowing that the little changes they make to their lifestyles can affect the environment. The virtual graffiti artist’s Facebook and Twitter accounts will allow the public to contact and communicate with him. By becoming their virtual friend, ‘he’ will be able to educate them via the Youtube video and VSS website.