As kids, we all give our parents grey hair! Whether it’s scraped knees from falling off our bicycles, running up the phone bill, destroying Mom’s make-up stash when playing dress-up or dragging Dad to a soccer game to watch us play in the pouring rain… even when we become older and they have to console that first broken heart. 

 

Whether you’ve given your parents grey hairs over the years… or you are the parent with the grey hair… some payback is in order! Our execution is a playful take on this human truth and can be translated into various elements – it speaks to those accountholders who still have parents, and those who don’t anymore without being invasive, using beautiful typography treatment to reinforce TFG’s style and feel, and strong copy that is sure to lead to action.  

Art Director/Designer: Juanita Matias

Copywriter: Renier Mostert