Honda Powersports is a division of Honda that includes motorcycles, ATVs, scooters, and personal watercraft. We were tasked to create a complete interactive microsite experience for Honda’s new cutting-edge street motorcycles, the CBR 600RR and CBR 1000RR.

 

We designed and developed an experience showcasing the new motorcycles and their technology, while also highlighting the history of the Honda CBR. We also created a 3D platform / application for website visitors to customize, stylize, and share their unique CBR creations.

 

This project was done as a part of the creative team with Dailey, a full-service advertising agency in Los Angeles. Yoffy was Art Director, Lead Experience / Interface Designer.

 

Creative Direction / Interface Design / Usability / Advertising / Branding