Friends with Food is a food truck within the growing food truck scene of Traverse City, Michigan. They serve farm-to-table brunch with a white trash twist, including accoutrements of flashing chili pepper lights, artificial grass, lawn chairs, and plastic pink flamingos.

 

We were tasked to create signage and branding that tied into this theme. So a hand drawn logo and hand drawn lawn chairs with a tacky but sophisticated color scheme seemed fit the bill.

 

Branding / Logo Design / Creative Direction / Print Design