Fabula Branding undertook a comprehensive development of the brand of processed cheese spreads for one of the leaders of the Russian cheese market – the company «Cheese Starodub».

The basis of the design concept – a positive and fun. The mood and tone asked humorous phrase "For every mouth his sandwich," which has become the slogan of the brand as a result. Hence the idea of ​​amusing characters that keep the sandwiches, which follows the outline of the shape of their mouth.