Brand
Launched in 2009, Daan Utsav (or The Joy Of Giving Week as it was originally called) is India’s annual ‘festival of giving’. It is an open platform encouraging everyone in India to give back to society in a meaningful way. A
Campaign brief:
Develop an idea that makes this event bigger, better and more inclusive by inspiring Indians from all walks of life to give anything – time, money, effort, gestures.
Idea:
Anybody can give anything. As long as there is a desire to give.The idea was to make ‘gestures’ and not money as a focal point of giving, and hence democratise the space of giving.
RECOGNITION
BRONZE, USE OF DIRECT, ABBYs GOAFEST AWARDS
SILVER, IAA OLIVE CROWN AWARDS
