MOM in partnership with MAS was looking to educate Singaporeans about the importance of taking a financial health check, in order to improve their finances.

Finance is a boring topic and according to the research done, people weren't interested in talking about the four pillars they wished to talk about i.e insurance, investment, savings and retirement planning. The challenge was how to get people's attention without sounding preachy and boring. 

Nobody knows our financial situation better than wallets. So what if they become the harbingers of truth and get people to start thinking about their finances. This being the starting point, we came up with the campaign line 'If your wallet could talk, what would it say', and articulated the need to get a financial health check done through quirky claymation wallets. 

We did five films, outdoor posters, train stickers and social posts to bring the idea to life.