Branding project for a franchising selling premium French food in the Italian market.

I created the entire identity, packaging and store interior design for the brand. The client had the idea of a luxury brand with a style that would be easily recognized as french by the Italian consumers, the name is a non existing french word, the logo takes inspiration from the symbols of the Napoleonic period, as well as the blue and gold colors and the wood paneled front of the stores (hard to find in Italy but common in France).

I created an illustration of the map of France that was printed on walls inside the stores, to explain the provenance of food and wines to visitors.

The front of the franchised stores are all wood paneled with 3d applications of the logo, furniture is custom made as well as the interior decorations and display. There are also custom wooden carts that go to food fairs in old Italian towns to sell products and create brand awareness.