2009 has seen the world go through major changes due to economic shifts and morays. People where moving away from gross consumption to more practical lifestyles. Pontiac wanted to promote their small car line up in a way that embraced the mood for affordable vehicles that still let people live fun, full, and exciting lives. Elements of this integrated campaign included a microsite, newspaper ads, radio spots, media rich banner ads, and social media aspects.

http://www.gm.ca/gm/english/corporate/offers/pontiac-small/overview?adv=83124