Ford Canada: Electric Vehicles Campaign

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Ford Electric Vehicles Campaign:

Electricity Isn’t Trendy

Insight:

We’ve been relying on electricity throughout the ages.
It’s benefits are felt everyday in all aspects of our lives.

However, studies show that electric vehicles carry a lot of cultural baggage.
To some, EV’s are only for activists or outliers.

In our campaign, we wanted to show Canadians that electric vehicles aren’t a fashion statement, or a trend —

they are a better way to move, Because…

Electricity Isn’t Trendy,

It Transforms the Way We Move

Campaign:

This multi-channel campaign started as a playful online only series of videos to create interest and attention around Ford and Electric Vehicles. After the initial stages, consumers were retargeted with ads that showcased electric vehicle benefits, specific nameplates, educational content (about how electric vehicles work), and consumer retail ads that showcase EV’s as part of Ford’s vehicle line up.

Online Social Teaser Videos