The only thing better than working on SILVER is sitting down in the final product and seeing all of our work in its environment. SILVER’s design evolved from classic art movements and modern trends that resulted in a bold, fluid and delicious statement on Park City’s Main Street. This is an expansion of our process, from the very beginnings of a new restaurant idea, to the beautiful finish of SILVER.
Lisa Barlow, a New York native and co-owner of Vida Tequila had a vision to create a new restaurant in Park City that would “celebrate friendships, lounge in style, enjoy productive business chatter and experience New York and European energy… all while listening to great music and indulging in the best eats.” She brought her vision to StruckAxiom, along with architectural designs from the Rockwell Group and asked us to build a brand for her restaurant.
Lisa’s vision was far different from Park City’s typically mountainous, rugged, and tavern-ish vibe. She saw a classic, a refined and a smart atmosphere within the historic city. She wanted something visual, even fashionable in the grandeur of the mountains.
She wanted something high-end, intelligent, and contemporary. A place that captured the ambiance of New York and Europe. A place where you could get refined food, a live DJ, and a cocktail. Such a place was absent on Main Street. Lisa called this vision, SILVER.
SILVER was to give a gentle nod to Park City’s legacy as a booming silver mining town with modern irreverence. The building’s original tenant, the Marsac Silver Mining Company is still strongly present—from the original elevator shaft that links all three floors of the restaurant to the glass walls etched with a pattern of liquid silver veins.
Rockwell Group’s architectural design of heavy geometric and slightly whimsical patterns had been sent to us, along with their strong recommendation to use Cobalt Blue as a highlight for the restaurant’s look.