CLIENT: Doubletree by Hilton

 

OBJECTIVE: Previously known as Hilton London Docklands, the hotel went through a multi-million pound refurbishment to its new brand Doubletree. As part of this, Columbia, a new destination bar was created.

 

SOLUTION: We were asked to develop the branding and collateral for this exclusive riverside destination. For this, we drew upon the region’s history as the key docking area for merchant shipping during the 19th and early 20th century.

The branding and collateral has been developed to have a traditional feel but with a modern twist – bold clean typography with an industrial feel for the menus, lined with vivid Victorian-style graphics.

This work has also been profiled on several leading creative websites.

 

DELIVERABLES: Branding, collateral, print, signage