CLIENT: Hilton Hotels

 

OBJECTIVE: Create compelling promotional materials to encourage customers to watch the 2015 Rugby World Cup games in a Hilton Hotel. This campaign promoted a specially created international menu of food and drink through a series of media.

 

SOLUTION: As well as designing striking creative to appeal to hotel guests, a thorough and detailed briefing pack to explain the programme and all requirements to hotels was required. As well as being compelling and inviting, the creative also had to avoid official copyright aspects such as the name, identity, licenced imagery, etc.

 

DELIVERABLES: Branding and identity, menus, signage, promotional items, banners, digital advertising, print production

 

“With a nationwide campaign for over 70 UK hotels, we needed a series of striking and compelling promotional collateral to encourage guests to watch the games with us. The PROGRESS team have once again produced some top draw creative and managed the entire process from concept to delivery seamlessly. We are simply delighted with the results.” - Anthony Worrall, F&B Director UK, Ireland & Israel, Hilton WorldWide