Spring semester of my sophomore year, I worked closely with some friends to create Focus Group, the photography student organization. My major is graphic design, but I was formally trained as a studio photographer for two years prior to enrolling at George Mason. I was in charge of choosing a name for the group and creating all branding materials and posters for the Spring 2011 semester.
I chose the name Focus Group because of its double meaning. A focus group is a place where different people express their unique opinions, and our student org is a diverse collection of film photographers, studio photographers, wedding photographers, fine art photographers, even videographers. What we all have in common, though, is the camera itself and its ability to focus. Hence, Focus Group. The logo is the shape of the inside of the lens, or the aperture.