There are two important differences in my website. First, the image pool is user-generated from a flickr group. Not only does this add a tremendous amount of transparency and trust for the brand, it also encourages the target audience to interact with Fuse Habitat and bolsters word of mouth marketing. Second, the twitter feed is simply displays any tweet that includes #FuseH in it. Instead of showing the tweets from @FuseH312, I chose to highlight user-generated tweets. This serves the same purpose as the flickr group: promoting transparency, trust and word of mouth.