Stephen Gibson's profile

Dulux MixLab Colour Stands

The BIG idea behind Customisation:
Change how shoppers select their paint
 
It is no longer just about choosing your colour, but also about deciding on the right function for the room. What is the “purpose” of your room that should be influencing your paint choice? If you’re decorating a bathroom, through the new colour mixing process you’re asked to consider how the space is used so your decision now changes to a “colour plus moisture resistant finish”. 
Consumers need to feel they are getting the colour they need and the paint finish they need for the room they are painting.
 
The look and feel for these new stands should be clean, simple and act as a sales aid to help and inspire staff & consumers to choose both colour and the right paint for the job.
 
The Final 3.75m Stand Design
3.75m Stand Prototype Stand 
Alternative 2.5m & 1.25m Stands
Final 3.75m Dulux MixLab Stand
Thanks for taking the time
to check out my work
Dulux MixLab Colour Stands
Published:

Dulux MixLab Colour Stands

The BIG idea behind customisation in paint mixing - change how shoppers select paint. Inform the shopper that it is no longer just about choosi Read More

Published: