YESRUFUS is a company based in Brunei Darussalam. Their main form of business involves manufacturing precious metal coins and bullion meant for saving and investment purposes. Exporting their products and services all over the world, they require a very strong identity - and we were tasked to do just that.

We borrowed several elements from Islamic, Malay and Bruneian cultural elements, while the client provided us the Jawi Calligraphy (Arabic Writings) to be included in the logo itself.

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Client: YESRufus Goldsmith
Agency: Leanne Network
Creative: Leanne Network
Art Direction: Andrew Tay