Ding Fung Shabu Shabu
Branding and Identity
A shabu-shabu steamboat (Taiwanese-style Hotpot) restaurant based in Ipoh, Malaysia. We were tasked to create a logo for them. The idea was to have a very modern Chinese/Japanese influence in the logo, and something to attract the young adult customers who are more open for new cuisine. (Shabu-shabu steamboat is very popular in major cities in Malaysia but still very new in the town of Ipoh)

Client: Ding Fung Shabu Shabu
Agency: Leanne Network
Creative: Leanne Network
Art Direction: Andrew Tay