Crest Toothpaste
for tweens
For my Client Relations class I was tasked with creating a running campaign for Crest Toothpaste that targets tweens (9-13). I decided to play off of how this age group is starting to develop their first crushes, and may even have their first kiss. In order to keep this campaign trendy and vibrant, I decided to go with a clean vector style paired with an eye-catching color scheme.
